MIOCHEW

MIOCHEW is a speculative branding project for a chewing gum designed to eliminate microplastics from the body. The gum releases a body-safe chemical while chewed, triggering the breakdown of microplastics in organs and tissues. The branding is meant to feel like a health supplement, yet it is still fun and enticing to chew. The designs were kept sleek and simple, to evoke the healthy feeling while using bright colors and a bold typeface to contrast that. This project was designed using Adobe Illustrator and InDesign.

Deliverables for this project include branding, packaging, posters, social media graphics, and a motion graphic.